Dossier

Biography

As a young apprentice working on Bond Street in the 1950's, Annie already knew that colour was her grand passion. So when an unknown stylist with radical ideas bought the salon in which she worked, she sensed great things were afoot. The no-name stylist was Vidal Sassoon and together they played a huge role in shaping the future of modern hairdressing. Annie enjoyed a vibrant career at Sassoon, including co-ownership of the company.

Annie has worked tirelessly to develop the technical capabilities of the products we use today. Her innovative approach to colour has perpetually raised the bar in an industry that simply would not be the same without her. Her vision has guided an iconic company to achieve greatness in colour and her techniques have inspired and captivated hair professionals and clients the world over. She has spent time educating others around the globe, sharing her insights and passion for colour. Her expertise and rich experience gives her an unparalleled perspective on the world of colour, which she continues to willingly share with anyone who has passion and dedication for their art.

Interview

What is the significance of the L'Oréal Professionnel Colour Trophy to the hairdressing industry?
As one of the most established industry competitions it really stands out in the calendar for its professionalism, support of creativity and high media profile. I really appreciate the fact that those participating in the L'Oréal Professionnel Colour Trophy and particularly those that win, receive such high level coverage. It's a wonderful platform for our industry.

What are your favourite L'Oréal Professionnel Colour Trophy competition memories?
The 50th Anniversary event was a feast for the eyes and that exciting night will be with me forever. The spectacular hair shows and huge attendance were something else. It will always be a tough one to top, although I know that L'Oréal will work tirelessly to do so.

What is your criterion for a L'Oréal Professionnel Colour Trophy winner?
The image must be really engaging. I want to see evidence that the entrant has planned well and worked hard to create a strong colour story with real consumer appeal. I want to see something that is technically interesting on a model with a great face and a total look.

What does it mean to win the competition?
Prestige and media attention are a big part of winning but I think entrants shouldn't forget the huge motivational benefits to themselves and their team. If the experience is well-communicated it can also add value to the salon in the client's eyes, making everyone busier.

If you were entering in this year's competition, what advice would you like to be given?
I would like advice on pulling together a great team - how to create a mood board, how to pick a photographer and stylist, what clothes work and how to plan and coordinate the whole shoot.

What personal / character traits do you think make a L'Oréal Professionnel Colour Trophy winner?
A burning ambition, the willingness to work hard and see their dreams through. Dedication to colouring and the ability to learn fast.

How do you think the standards of the competition have changed in recent years?
Standards in our industry spiral ever upwards and the L'Oréal Professionnel Colour Trophy is no exception. The calibre of the entrants just keeps getting better and it makes my job as a judge harder!

What are the benefits of competing and being a part of the L'Oréal Professionnel Colour Trophy competition?
Building an industry profile opens up many opportunities and building a profile in the consumer media with the huge support that L'Oréal give this competition opens up opportunities to earn. Competing at any level always helps you examine your own skills and measure them against your peers - having the maturity to do that helps you grow as an individual.