It's time to sharpen those scissors and start thinking about shape and form because a winning look in the L'Oréal Professionnel Colour Trophy must have structure, polish and a definite shape. This means producing a hair 'cut' not just a hair 'style'. "Last years winner produced a fantastic cut with great colour however it can be really difficult to persuade a professional model, and their agency, to allow you to carry out a strong cut, explains Charles Dodds, Cutting Room Creative. So what are his tips on getting around this? "Agencies do have 'new faces' that are not yet established who will sometimes go for a stronger look. Failing that we've picked up models by standing outside Topshop for a few hours. A structured shape will definitely give you an edge over other salons that have simply styled.
Judges tips to cut out and keep
"It's important to remember that although the judges will be looking for technical expertise, they want to see that the finished look will inspire others and appeal to the consumer or even start a new trend. Keep the cuts simple but really well delivered. Be confident in the cutting and deliver a style that is quirky enough to be different but still has an appeal." Terry Calvert, Clipso
"Always have reasoning behind what you're doing - don't do anything for the sake of it. It's about creating something beautiful - if you're working on a woman's cut it still needs to have a feminine edge and highlight the model's best features."Steve Rowbottom, Westrow
"Hair should be tasteful, beautifully executed and most importantly, should suit the model. The finished style should be wearable but at the same time excite. Something with broad appeal that could become a glossy magazine trend and the most requested salon look for next season." Robert Smith, Haringtons
L'Oréal Professionnel Colour Trophy 2008
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