Josep Cordero from Elements ended his L'Oréal Professionnel Colour Trophy journey on a high, picking up the London Regional title in the world’s longest running most stylish hair competition, the L'Oréal Professionnel Colour Trophy.

The talented hairdresser realised his dreams and created an award winning look that drew its influence from supermodel Agyness Deyn. His ice-cool, blonde crop is set to be a big hit with style savvy clients in the popular Teddington salon where he works.

Over 1,300 of the world’s top hairdressers applauded as the team collected their award from the evening’s ultra-fashionable presenter Fearne Cotton and hairdressing guru Charles Worthington. Josep was delighted with the result, speaking moments after he came off stage he said; “To get through to the Grand Final was achievement enough. To win the London region is the icing on the cake!”

Talent, drive and determination saw Josep through three tough rounds of the competition which started way back in March. Over 1,200 salon teams entered, 351 Regional Finalists were short-listed; with 45 Regional Finalists selected to compete at the Grand Final.

Elements was one of three salons representing the London region on the day of the Grand Final. Under the brief ‘hair inspired by fashion’, Josep spent 2.5 hours colouring, coiffing and styling his model to perfection before a host of hairdressing legends were brought in to judge his work.

Hair gods Richard Ward, Charles Worthington and Errol Douglas were among the panel of industry peers deliberating over who should be in the winning line-up. They agreed that Josep had met the brief to reflect Autumn/Winter 08/09 trends as set by L’Oréal Professionnel.

Unaware of their fate, competitors and their supporters made their way to the spectacular Grand Final at Earls Court 2 to experience total glamour, total sophistication and total inspiration – the very best of British hairdressing. They watched with pride as their model stepped out onto the catwalk. Throughout the evening there were stunning shows by Andrew Collinge and Alan Edwards in addition to an exclusive showcase of fashion designer Marios Schwab’s Autumn/Winter 07/08 collection.

After a nail-biting wait it was time to start revealing the winning teams. In the first round of awards, Elements was named as London Regional Winner of the L'Oréal Professionnel Colour Trophy. They narrowly missed out on scooping the top award but upon hearing their salon name read out there was disbelief then delight and the cheers from their supporters could be heard across London!

“The victory came after months of careful preparation which saw the whole team come together in the pursuit of one common goal,” explains Claire Occomore, co-owner Elements. “We all rallied round Creative Director Josep to ensure a stunning and successful outcome.”

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