Western / London / Grand Final

Biography

Guy Kremer is internationally renowned for his expertise in dressing long hair, advanced cutting techniques and barbering. Voted one of the world's top educators and holder of the AIPP Men's Award 2000, Guy combines classic with funky to create inspirational styles. Celebrities, models and movie stars are amongst his clientele.

Guy's string of coveted award wins began in the late 80s. He was voted Southern Stylist of the Year for three years in succession and is a member of the British Hairdressing Awards' Hall of Fame. Guy's salon was the first to win the L'Oréal Men's Award in 1999 and they also won the L'Oréal Colour Trophy in 2001.

Keen to motivate and inspire others, Guy shares his artistry and experience with other hairdressers within his own salon and at his numerous international shows and seminars.  Guy wowed the catwalks at London Fashion Week with Tristan Webber's A/W collections and many celebrities, including Kirsty Gallagher and Ruby Wax, are regular clients.

Interview

What is the significance of the L'Oréal Professionnel Colour Trophy to the hairdressing industry? 
It puts hairdressing into a category that makes the consumer sit up and take notice. 

What are your favourite L'Oréal Professionnel Colour Trophy competition memories?
It's been a long time since I entered the L'Oréal Professionnel Colour Trophy but seeing my team enter and get their rewards (winning or not) is always a very proud moment for me. 

What is your criterion for a L'Oréal Professionnel Colour Trophy winner?
Simplicity in style, perfection in colour and reading the rules many times over. 

What does it mean to win the competition?
Quite simply the L'Oréal Professionnel Colour Trophy is one of the highest accolades a salon can have.

If you were entering in this year's competition, what advice would you like to be given?
This year the winner must look towards romance with a touch of doll-like quality.

What personal / character traits do you think make a L'Oréal Professionnel Colour Trophy winner?
You need to be able to keep fashion and the image of L'Oréal in focus. Also, it helps to be able to look back at previous winning looks and make comparisons. 

How do you think the standards of the competition have changed in recent years?
It has become more fashion / editorial related.  

What are the benefits of competing and being a part of the L'Oréal Professionnel Colour Trophy competition?
It makes you more aware of what is going on in the industry and gets your team thinking beyond the salon boundaries.