Northern Ireland / Scotland

Biography

Swedish-born Jonny Engstrom is Art Director for celebrity stylist Guy Kremer and has worked for the Guy Kremer Hair Salon for nine years. Jonny travels the world working on seminars, hair exhibitions and photo shoots.  A firm favourite with top designers and fashion and beauty editors, Engstrom regularly works for national newspapers and magazines such as The Daily Express, The Evening Standard, Happy Magazine, FHM, Eve and Brides. He has worked with designers to create Selfridges' window displays and appeared in the film "Blow Dry”. His awards include the 1999 L'Oréal Men's Image Award, the 2001 L'Oreal Colour Trophy and in 1998 he was nominated for Southern Hairdresser of the Year. Jonny regularly works for L'Oréal Professional teaching advanced hairdressing to students, specialising in bridal hair.

Jonny has an extraordinary amount of talent and is passionate about his craft. Hairdressing requires dedication and Jonny gives it in abundance.  "I'm constantly learning,” says Jonny "I've watched Guy Kremer during photo sessions and am inspired by his imagery. He's a great teacher.”

Interview

What is the significance of the L'Oréal Professionnel Colour Trophy to the hairdressing industry? 
To me, it definitely is the strongest accolade in hairdressing. 

What are your favourite L'Oréal Professionnel Colour Trophy competition memories?
When we did the finale show, we had a capsule descend from the ceiling and then the model stepped out. There was an incredible feeling and buzz amongst the competitors. 

What is your criterion for a L'Oréal Professionnel Colour Trophy winner?
Femininity and simplicity are the key ingredients. 

What does it mean to win the competition?
Winning means recognition and a gateway to having your work presented via photoshoots and show work.

If you were entering in this year's competition, what advice would you like to be given?
This year's winner needs to look towards vintage, romantic looks with an edge.

What personal / character traits do you think make a L'Oréal Professionnel Colour Trophy winner?
Forward thinking and the ability to keep fashion and the image of L'Oréal in your minds eye. 

How do you think the standards of the competition have changed in recent years?
It has become more fashion / editorial related.  

What are the benefits of competing and being a part of the L'Oréal Professionnel Colour Trophy competition?
The benefits are many - one of them is that it generates team-bonding and opens your eyes to creative influences around you.