Southern / London / Grand Final

Biography

Celebrity Hairdresser Richard Ward's award-winning, uber-cool Sloane Square salon and glittering celebrity clientele has cemented his profile as the media darling of the British Hairdressing industry. Voted the Fellowship For British Hairdressing's Media Ambassador in 2007, Richard is also resident hairdresser on GMTV's LK Today. A pioneer of the super-salon concept, Vogue magazine recently dubbed his unique team as 'obsessional about that elusive personal touch' in his 'spectacularly sunny, cleverly sectioned space'.

Richard's long-standing association with Trinny and Susannah throughout their What Not to Wear shows on BBC, and now on Trinny & Susannah Undress has made him the King of the TV Makeover and Richard's own life has also been the subject of an hour long BBC documentary Trouble at the Top.

Interview

What is the significance of the L'Oréal Professionnel Colour Trophy to the hairdressing industry?
The L'Oréal Professionnel Colour Trophy for me is not only a tradition, but more importantly it acts as a historical testament to the changes that have taken place in British Hairdressing. I think it is one of the most important events in the hairdressing calendar.

What are your favourite L'Oréal Professionnel Colour Trophy competition memories?
I remember going to the Albert Hall for the first time in 1983 and I haven't missed a year yet, even though Hellen was practically in labour in 2001! I think the 50th Anniversary in 2005 was my most special L'Oréal Professionnel Colour Trophy. It was awesome.

What is your criterion for a L'Oréal Professionnel Colour Trophy winner?
I look for fabulous technique, an innovative use of colour product from a technical perspective, an artistic interpretation with regard to colour choice and a look that will appeal commercially and creatively to a consumer.

What does it mean to win the competition?
It's an amazing platform for a multitude of PR opportunities and unique recognition for an individual and a business in the industry.

If you were entering in this year's competition, what advice would you like to be given?
I think it's really important to fully understand the brief for both the entrants and the judges. A good model with great styling will always be critical. It's not just about hair. Judges will want a winner who will be able to meet the criteria, photograph well and move well.

What personal / character traits do you think make a L'Oréal Professionnel Colour Trophy winner?
Competition is tough, let's not underestimate the standard. But, as with any winner, it's going to come down to really researching and doing homework in interpreting what criteria the winner has to meet. L'Oréal want a winning look that epitomises what is happening in 2007; so interpreting that in terms of model choice, hair, make-up and clothes is vital.

How do you think the standards of the competition have changed in recent years?
I think it went through a 'wacky' competition stage in the early eighties and has now become more commercial and more about a look that blends fashion and high street to become the look of the Year. The standards are getting better every year.

What are the benefits of competing and being a part of the L'Oréal Professionnel Colour Trophy competition?
Competition always creates a buzz in the salon and for the salon team. It's great to channel that creative energy and come up with a team brainstorm for your salon's look.