'Total Look'

'Total look' is a much-used term in the L'Oréal Colour Trophy and competitors are expected to unify every element of their image with razor sharp precision. But fashioning a stylish entry that shows off hair, clothes, make-up and model without going all 'Britney' can be a challenge. The trick is to focus on creating a sense of effortlessness. Simple, clean styling has more impact than a mish-mash of multiple trends. Make sure your model can walk comfortably in their shoes and if you're planning to accessorise, remember less is more.

What's your secret?

"Obviously start by thinking about hair cut and colour, to define a winning look you have to choose a forward thinking hairstyle and shape, but not one that's too 'out there', it has to have both commercial appeal, and appeal to the hair icons on the judging panel. I'm looking for a definite shape, wearability, beautiful colour and a beautiful model. Make up shouldn't be too heavy - nobody likes a drag queen." Errol Douglas

"Getting the right model is crucial - a strong look works best - memorable, striking faces - not just pretty. Make sure they are photogenic, expressive and that they move well. All these qualities make models like Kate Moss and Agyness Deyn streets ahead - don't just go for conventional looks." Richard Ward, Richard Ward Hair and Metrospa

"Choice of model is key. A tall model with the charisma to carry of your look will stand out. Remember if you are a regional winner she has to be able to walk confidently on a catwalk in front of thousands in London!" Karen Dodds, Cutting Room Creative

"Think about your model's silhouette on the catwalk, a strong one will 'grab' the judges attention in nano seconds. Combine ultra fashion with pure beauty and remember fashion should always flatter and beautify." Mark Creed, Philosophy