- The competition is open to all UK residents aged 16 and over, with the exception of L’Oréal Professionnel employees, their immediate families or friends, or anyone connected with the promotion.
- Entrants must only use L’Oréal Professionnel colour and styling products on the model and no other products
- Entrants must create a female total look featuring a forward-thinking hair cut and finish complemented with a skilfully executed, beautiful colour inspired by one of the catwalk trends for Autumn/Winter 2010/2011
- Entry to the L’Oréal Professionnel Colour Trophy is free.
- Entrants may not enter the same picture for more than one award category
- Only one entry per salon to the L’Oréal Professionnel Colour Trophy.
- The team entering the L’Oréal Professionnel Colour Trophy should consist of no more than 4 people (including the model) and all members of the team must be UK residents and be 16 years or over on closing date of entry, 1st March 2010. Apart from the model (who may change between the photographic stage and the Regional Final stage only) the other team members must remain the same throughout the competition (from photographic entry stage through to the Regional Final stage and/or the Grand Final, as applicable). The promoter will only deviate from this rule in the case of exceptional circumstances (such as death, disability or serious illness) to be determined at L’Oréal Professionnel’s sole discretion.
- The model, clothes, make-up and hairstyle must remain the same at both Regional and Grand Final stages.
- The entrants’ salon must be trading at the time of entry
- The models used at all stages of the competition must have had a skin allergy test 48 hours before the colour application or have completed the L’Oreal ‘Professional Safety’ protocol
- All prizes are awarded to the salon rather than individuals within a team
- Entries cannot be returned
- Entrants grant L’Oréal (UK) Limited with a transferrable, exclusive, worldwide and perpetual license in all copyright, moral, or other rights under the Copyright, Design and Patents Act 1988 to use the photos and any materials, videos and images generated during the L’Oréal Professionnel Colour Trophy competition (whether they proceed to the Regional Final and Grand Final or not) for any purpose whatsoever (including, without limitations, use on L’Oréal Professionnel websites, promotion of the Colour Trophy event, PR content, editorial, advertising and advertorial content, trade press and 2011 competition promotion etc).
- Entrants will need to procure a duly completed and signed model release form (which is included in this pack) and send it in with their entry.
- Entries can be received from Monday 4th January 2010. All entries must reach L’Oréal Professionnel by Monday 1st March 2010. Late Entries will not be permitted.
- The judges’ decision is final and no correspondence will be entered into.
- The prizes are as stated and there are no alternatives or cash substitutes.
- The winning salon must be prepared to take part in publicity accompanying or resulting from the promotion. No additional compensation will be awarded for such promotional activities.
- If the prize is declined or if the winner forfeits the prize under these terms or conditions, then the judges may at their absolute discretion select an alternative winner.
- L’Oréal Professionnel reserves the right in its absolute discretion to add to or waive any of these terms and conditions, or to cancel the competition at any stage, in the event of circumstances arising beyond its reasonable control.
- By entering this competition, entrants will be deemed to be bound by and have accepted these terms and conditions.
- English law applies and the English courts shall have exclusive jurisdiction over any proceedings in connection with this promotion.
Promoter: L’Oréal Professionnel, 255 Hammersmith Road, London W6 8AZ
Photographic Entry Stage
- Entrants must create a female total look featuring a forward-thinking haircut and finish complemented with a skilfully executed, beautiful colour inspired by one of the catwalk trends for Autumn/Winter 2010/11
- Entrants must send TWO identical, colour 10”x8” photos of their female model fulfilling the brief above. These may be a head or full-length shot
- Entrants must mark clearly on the back of their photo that they are entering the L’Oréal Professionnel Colour Trophy category and attach the photos to the correct entry form enclosed in the 2010 L’Oréal Professionnel Colour Trophy entry pack
- Entries must be received on or before 1st March 2010. L’Oréal Professionnel reserves the right to revise this date and extend the period for accepting entries to the competition.
- Entries will only be accepted on the official form. Copies will not be accepted.
- Incomplete, illegal, illegible, misdirected or late entries will not be accepted. Proof of posting will not be accepted as proof of delivery. Responsibility cannot be accepted for lost, damaged or delayed entries.
- All entrants will be notified whether they have gone through to the Regional Finals by registered post by Friday 12th March 2010.
- A list of the entrants successfully through to each Regional Final can be obtained by looking on www.lorealcolourtropy.com from Wednesday 10th March 2010.
- The judges’ decision is final and no correspondence will be entered into.
Judging & Marking Criteria
- The Photographs will be judged by a minimum of four hairdressing industry leaders selected by L’Oréal Professionnel
- The entries will have been allocated to one of seven regions dependent on the post code of the salon. These regions are Northern Irish, Scottish, North Western, North Eastern, Eastern, South and South Western and London.
- The judges will need to select thirty five entrants for each region to go through to the Regional Final stage based on the photographic entry criteria outlined
- The photograph must demonstrate the ability to execute a fantastic hair cut and colour with a high level of finish
- The photograph must demonstrate an awareness of Autumn Winter 2010/11 catwalk trends and modern cutting and colour techniques
- The photograph must demonstrate the capability of putting together a great look in front of camera
Regional Final Stage
- Regional Final dates 2010: Northern Ireland – 13th April 2010, Scotland – 14th April 2010, North West – 19th April 2010, North East - 20th April 2010, East - 21st April 2010, South and South West – 26th April 2010 and London – 27th April 2010.
- Entrants must arrive on the day of their designated Regional Final at the venue by 5pm to register with L’Oréal Professionnel. All members of the team must be present at registration.
- Apart from the model (who may be different to the model used at the photographic entry stage), the remaining team members must be the same as at the photographic entry stage. The Promoter will only deviate from this rule in the case of exceptional circumstances (such as serious illness, disability or death) to be determined at L’Oréal Professionnel’s sole discretion.
- All team members will be given free tickets to their designated Regional Final. These tickets are not transferrable.
- All hair colour application and rinsing off must been completed prior to arriving at the Regional Final venue. There is no provision for entrants to colour hair at the venues.
- Entrants will be required to produce a photograph of the model prior to the colour work performed on her hair which will be placed on the work station to assist judges understanding the expertise and extent of the colour work performed on the model.
- The colourist within the team will be required to answer some questions about the colour and technique used on the model on registration. The hair will then be checked on the competition floor to verify the answers given by the colourist by a L’Oréal Professionnel Technical Manager. This is to confirm that only L’Oréal Professionnel Products have only been used on the model’s hair.
- Models should be dressed prior to the competition start. They will be provided with a L’Oréal Professionnel gown on registration
- By 6.15pm the competitors and models must be at their tables on the competition floor. Not being at the table at this time could result in disqualification
- Teams will have 30 minutes to finish their look
- Neither the hair stylist nor the model may leave the floor during the competition
- No smoking or drinking is allowed on the competition floor
- Prior to the live competition starting hair should be damp and prepared for blow-drying
- If hair is set, rollers/bendies etc must not be removed prior to competition starting
- Cutting will be allowed on the competition floor
- The hair stylist only is allowed on the floor until the last 10 minutes when the make-up artist is allowed to come on and touch up the make-up
- The model may sit or stand during the judging. The judges are allowed to move the model in order to judge different angles and the models are catwalked on stage to assess their animation. The judging will take 50 minutes so the models should not be presented in an un-natural pose.
- The model will be photographed and videoed during the judging
- Four teams will be selected from the 35 teams at each Regional Final to go through to represent that region at the Grand Final
- Members of any team selected to go through to the Grand Final will be invited on the stage for the presentation and photographs
- The judges’ decision is final and no correspondence will be entered into.
Judging Criteria
- The models will be judged by a minimum of four hairdressing industry leaders selected by L’Oréal Professionnel
- Colour Criteria: The models hair colour needs to be technically well executed and the hair must be in good condition. The hair colour technique must work with the cut and style. The hair colour must be technically brilliant, unique and modern in its execution. Wild and wacky colouring techniques will not be successful.
- Cut, Style and finish criteria: The cut must be technically well executed. No wigs, full head extensions or ornaments may be used. Small, individual hair wefts can be used
- Clothes styling and make up criteria: The clothes must reflect the catwalk trends for Autumn Winter 2010/11. The team must demonstrate an understanding of upcoming fashion trends. The clothes styling must be sophisticated and classy even if it is edgy. The make-up well applied and suit the model.
- Model criteria: Models do not need to be professional but they must be able to present the look in a professional manner. The model must possess a ‘wow’ factor and be able to catwalk.
Marking Criteria
- All L’Oréal Professionnel Colour Trophy Regional Finalists to the competition judged on the criteria outlined above will be marked in the following way:
- Each of the judges will be required to mark 1st place - 40 points, 2nd place - 38 points, 3rd place - 36 points, 4th place - 34 points. The rest of the competitors will be marked 30 points and below with every entrant team being given a mark.
- All of the judges’ marks are averaged for each entrant in order to calculate the positions of each from 1st to 35th relative to one another. The top 6 placed entrants will then be selected and after a discussion between the judges, four teams will be selected to go through to the Grand Final. If a unanimous decision cannot be reached by the judges the four highest marked entrants will go through.
- The remaining entrants will then be given a placing of 5th to 35th position dependent on their average marks attained. These positions will be displayed on the plasma screens in the foyer area of each Regional Final.
Grand Final Stage
- L’Oréal Professionnel Colour Trophy Grand Final will take place on Monday 28th June 2010 at the L’Oréal International Academy, 255 Hammersmith Road, London W6 8AZ. Teams must arrive by 9.30am to register at L’Oreal Professionnel to be eligible to take part in the Grand Final.
- The same team that made up the team which won the Regional Final must compete at the Grand Final. The promoter will only deviate from this in the case of exceptional circumstances (such as death, disability or serious illness) to be determined at L’Oréal Professionnel’s sole discretion.
- The team members will be given free tickets to attend the awards event at the Grosvenor House on the evening of 28th June 2010.
- Should the entrant win their Regional Final and therefore qualify for the Grand Final the model, hair colour, hair style, clothes and make-up must remain the same as presented at the Regional Final. L’Oréal Professionnel will police this as follows: Models at Regional Final stage will be photographed both close up and full length. At the Grand Final models will be scrutinised by L’Oréal Professionnel; if models are not exactly the same as at the Regional Finals entrants will be given the opportunity to correct the look on the spot. If entrants are unable to do this they will be instantly disqualified.
- The team will have 2 ½ hours in which to replicate their winning look from the Regional Final. Teams may have coloured the hair prior to arriving at the Grand Final. They can also, but it is not compulsory to, colour part or all of the models hair during the 2 ½ hour time slot at the Grand Final.
- Entrants must bring a pre-prepared mood board illustrating how they have put together their winning look (including a description of the colouring technique and colours used).
- Entrants will be required to produce a photograph of the model prior to the colour work performed on her hair which will be placed on the work station to assist judges understanding the expertise and extent of the colour work performed on the model.
- The model must have had a skin allergy test 48 hours before the colour application or have completed the L’Oréal ‘Professional Safety’ protocol. A signed client record card will be required as proof of this if the team is applying colour at the L’Oréal International Academy.
- Teams will be interviewed by L’Oréal Professionnel Technical Managers about their technique, application and colours used on the model to verify the sole use of L’Oréal Professionnel Products.
- An overall regional winner will be selected from the four teams representing each of the seven regions.
- An overall 1st, 2nd and 3rd place for the L’Oréal Professionnel Colour Trophy 2010 will be selected from all 28 Grand Finalists.
- The judges’ decision is final and no correspondence will be entered into.
Judging Criteria
- The models will be judged by a minimum of four hairdressing industry leaders selected by L’Oréal Professionnel
- Colour Criteria: The model’s hair colour needs to be technically well executed and the hair must be in good condition. The hair colour technique must work with the cut and style. The hair colour must be technically brilliant, unique and modern in its execution. Wild and wacky colouring techniques will not be successful.
- Cut, Style and finish criteria: The cut must be technically well executed. No wigs, full head extensions or ornaments may be used. Small, individual hair wefts can be used
- Clothes styling and makeup criteria: The clothes must reflect the catwalk trends for Autumn Winter 2010/11. The team must demonstrate an understanding of upcoming fashion trends. The clothes styling must be sophisticated and classy even if it is edgy. The make-up well applied and suit the model.
- Model criteria: Models do not need to be professional but they must be able to present the look in a professional manner. The model must possess a ‘wow’ factor and be able to catwalk.
Marking Criteria
- The judging will be split into 3 sections.
- Formal interviews where each team will present to the panel of judges a mood board (which they have prepared in advance) illustrating how they have put together their look including a description of the colouring technique and colours used on the model’s hair.
- Judging Part 1: Each of the seven regions are judged individually to determine a regional winner for the L’Oréal Professionnel Colour Trophy. Each of the judges select their 1st, 2nd, 3rd and 4th for each region and indicate on their marking sheet 1, 2, 3 or 4 for their placing – 1st being their favourite, 4th their least favourite. The marks are averaged to determine who the seven Regional Winners are.
- Judging Part 2: Each of the judges are required to select overall 1st, 2nd and 3rd place from the 28 Grand Finalists of the L’Oréal Professionnel Colour Trophy. Judges will be required to mark 1st place - 40 points, 2nd place - 38 points, 3rd place - 36 points, 4th place - 34 points. The rest of the competitors will be marked 30 points and below with every entrant team being given a mark.
All judges’ marks are averaged for each entrant to calculate positions of each from 1st to 28th relative to one another. Should a tie occur the judges will be required to discuss and agree who overall should be placed 1st, 2nd and 3rd.
- Once the judging is complete the models will be taken to the Grosvenor House Hotel, Park Lane in London. They will be escorted by L’Oréal Professionnel Staff who will then work with the models to rehearse a catwalk that they will perform later that evening at the Awards Final event.
- The make-up artist and hair stylist will be allowed access to their model from 6pm until 6.30pm in order to re touch the make-up and hair prior to their catwalk in front of the assembled crowd. They will be given wristbands in order to gain entry to the venue prior to the rest of the guests.
- The competitor model catwalk will happen before dinner after which models will sit with their teams until the winners are announced.
- The winner, 2nd, 3rd and Regional Winners will be announced at the L’Oréal Professionnel Colour Trophy Grand Final on the evening of Monday 28th June 2010 at the Grosvenor House, Park Lane, London W1.
The Prize
- The winning salon of the L’Oréal Professionnel Colour Trophy 2010 prize (the winning salon team will comprise of the hair stylist and hair colourist) will receive the following:
- A 1 day shoot to photograph their winning look on the winning model to take place on Tuesday 20th July 2010 in London. The winning salon will be required to provide their model and clothes styling for this shoot. L’Oréal Professionnel will provide reasonable transportation costs to attend this shoot for the model, hair stylist and hair colourist from the winning salon. The photographs produced will be used to promote their win in local press and hairdressing trade publications for the winning year and to promote the L’Oréal Professionnel Colour Trophy competition for the following year.
- Year of dreams. L’Oréal Professionnel will interview the team from the winning salon to ascertain where they are in their careers professionally and, what their personal aspirations and ambitions are. From this L’Oréal Professionnel will put together a year’s calendar of specific opportunities for the members of the winning team dependent on where they are in their careers. These opportunities could include:
Take part in a photo shoot with one of the UK’s top fashion consumer magazines
Meeting their hairdressing idol
Working backstage at London Fashion Week in Feb 2011
Working backstage at Graduate Fashion Week 2011
Attending a trip abroad to see a hairdressing hero working live on stage in Autumn 2010
Having their winning look featured on the front of HJ
Working with a L’Oréal Professionnel Commercial Manager to improve your salon’s business
Working with a L’Oréal Professionnel Commercial Manager to put a Customer Relationship Management (CRM) system into place for the winning salon
Put into place a process of training which could lead to the colourist becoming a L’Oréal Professionnel Colour Specialist
Presenting on stage at Salon International 2010 representing L’Oréal Professionnel
- The 2nd and 3rd placed teams and each Regional Winner will each receive a ½ day photo shoot to take place on either 20th, 21st or 22nd July 2010 in London. Each salon will be required to provide their model and clothes styling for this shoot. L’Oréal Professionnel will provide reasonable transport to attend this shoot for the model, hair stylist and hair colourist from the winning salon. The photographs produced will be used to promote their win in local press and hairdressing trade publications for their winning year and to promote the L’Oréal Professionnel Colour Trophy competition for the following year.



















